The Botanical Shop is a fictional retail brand specializing in plants, planters, gardening tools, and custom bouquets. The goal was to create a visual identity that feels elegant, authentic, and full of energy. I explored a range of logo concepts inspired by the organic forms found in nature, ultimately landing on an abstract flower mark that brings a sense of modernity and versatility to the brand. A fresh, carefully curated color palette enhances the brand’s appeal, evoking a sense of calm, vibrancy, and natural beauty to attract a broad audience.