My rebrand of Philadelphia’s Magic Gardens captures the distinctive style and spirit of Isaiah Zagar’s mosaic artwork. The new logo features a whimsical hat motif—a nod to the artist himself—paired with fragmented tile patterns that reflect the intricate nature of his installations. A playful, quirky face element further emphasizes Zagar’s signature aesthetic. The color palette draws from the rich hues of the tiles and the natural elements found throughout the garden. Additional branding elements echo the identity’s uniqueness and personality. This rebrand aims to celebrate creativity, foster community, and honor the vibrant legacy of the Gardens.